COLORFUL HAIR
AR FILTER

The challenge was to develop an augmented reality effect (Instagram) for Grünland Bayern, an initiative of the Bavarian Ministry of Economic Affairs, Regional Development and Energy.

The vision was to promote the Gruenderszene Bayern platform with an AR filter that depicts the company's six service areas using their CI colors in the form of dyed hair.

This AR filter helps to attract new startup founders during URL and IRL events and can be used like a "Photo-booth" for POS events and as an UGC promotion tool for Instagram Stories & Livestreams to promote their core services and also be used by the startup community that wants to be scouted by the platform.