BRINGING DR.MARTENS INTO THE METAVERSE
Services included:
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Campaign Consulting, Conception
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Creative & Art Direction, Trendresearch
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Project Mgmt, Technical Support
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Roll-Out Strategy, Talent Scouting
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CGI & AR Filter Production, OOH & BTS Video Content
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Media Activation @TRASHYMUSE E-MAG
DIGITAL CAMPAIGN FOR THE LAUNCH OF AUDRICK & TARIK COLLECTION
The challenge was to create a fully digital CGI Video- & Stills-Campaign for the launch of the new Tarik & Audrick Collection by Dr.Martens including NextGen virtual models leveraged on a trend research from our NextGen community.The campaign was displayed in stores and on screens across the city of Berlin.
‘[…]“Change is the basis of all history”, is a quote by the poet Jenny Holzer, which couldn’t be any more fitting […] What sets TRASHYMUSE apart is that they focus on the digital garment rather than the physical one that touches human skin. At both brands’ hearts’ is the vision of change- and how it leads us into better times. […]
In order to get the message across, TRASHYMUSE takes Audrick and the Tarik boot on a journey of the digital sphere, with specific Avatars, specially designed for this occasion. […]’
Client: Dr. Martens
PR Agency: Silkrelations
Creative & Media Agency @trashymuse
Creative Heads: @annbrittdittmar @carinabucspun
CGI Generalist: @countresixsixsix
Other creators: @hayabusa.a, @kurmanintailor
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Voices: Highsnobiety, Nylon Germany, TRASHYMUSE, Sleek
Dr. Martens Tarik Collection
Dr. Martens Audrick Collection
Showroom Style
AR EXPERIENCE ON INSTAGRAM
Additionally to the Dr.Martens 3D Campaign for the Tarik & Audrick Launch we also created 3 AR Filters representing the Tarik & Audrick Boot as well as the physical AdCube which was displaying the campaign across the city of Berlin.
Please try all AR experience on TRASHYMUSE Instagram Account (only on phone).
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AR Filter: Digi AR Cube
IMPRESSIONS - 103k
UGC - 2,5kFilters like these are incredibly convenient as they can be updated according to any event or campaign.
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AR Filter: Tarik Boot
IMPRESSIONS - 55k
UGC - 1,1K360° AR Experience of the brandnew Tarik shoe - Showroom experience.
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AR Filter: Audrick Boot
IMPRESSIONS - 89K
UGC -1,2k360° AR Experience of the brandnew Audrick shoe - Showroom experience.
Dr. Martens “Digi Cube Berlin” Day & Night
