TELEKOM
ELECTRONIC BEATS FIRST NFT CO-CREATED WITH TRASHYMUSE
Services included:
-
NFT Campaign Consulting, Co-Creation
-
Creative & Art Direction, Trendresearch
-
Project Mgmt, Technical Support
-
NFT Roll-Out Strategy, Talent Scouting
-
CGI & AR Filter Production, OOH & BTS Video Content
-
Media Activation @TRASHYMUSE E-MAG
TELEKOM ELECTRONIC BEATS & TRASHYMUSE
NFT COLLAB CELEBRATES A NEW DIGITAL ERA
Our challenge was to create a branded NFT Co-Creation, introducing Electronic Beats into the new world of web3. Therefore we created a CGI video NFT - called ‘METAMORPHOSIS’ - including Sound & Music Design and developed a transformational meta-narrative, set against the backdrop of the new Metaverse.
Inspired by the TRASHYMUSE aesthetics - the space of the digital artwork takes the viewer in between real and surreal. While reflecting on brutalist club architecture, the NFT’s story points us to the need for progressive aesthetics, new connections and more colorful narratives about possible futures. Accordingly, the universal human story about growth and healing unfolds.
Its narrative reaches far beyond the boundaries of the all too limited spectrum of previous NFT creation: TRASHYMUSE’s penchant for character design meets Electronic Beats’ persistent world building. Using the here and now as its canvas, the digital motion artwork celebrates the power of shared expression to vitalize and reunite the ever changing URL and IRL. In this new era, the runway is wherever we are.
The NFT was minted on Withfoundation and sold within 24h.
FEATURE: ELECTRONIC BEATS, DAZED, METAL, KEIN MAGAZINE, KINGKONG (exclusively Print)
Client: Telekom Electronic Beats
Agency: WAF GmbH
Creative & Media Agency @trashymuse
Creative Heads: @annbrittdittmar @carinabucspun
CGI Generalist: @countresixsixsix
Digital Stylist: Samantha Chua
_____________________
Voices: Highsnobiety, Metal Magazine, KingKong Magazine, Dazed, TRASHYMUSE, Sleek
AR Promotion Cube
AR EXPERIENCE ON INSTAGRAM
Accompanying our NFT METAMORPHOSIS in collaboration with Telekom Electronic Beats, TRASHYMUSE created several AR experiences to explore for the users.
Thus the whole Electronic Beats and TRASHYMUSE community is able to experience the ‘METAMORPHOSIS’ NFT and its virtual muse EYEDIGO in AR without having the need to purchase it. In Web3, community is key!
Filter Nr. 1
AdCube Instagram Filter - our proven AR tool to place services & products all around the world - interactively and for everyone to experience. Furthermore filters like these are incredibly convenient as they can be updated according to any event or campaign.
-
AR Filter: Web3 Metaverse Portal
IMPRESSIONS - 1 MLN
UGC - 49,8kThis Portal Filter allows the user to actively enter the space of the NFT we created in collaboration with Telekom Electronic Beats. Filters like these are perfect e.g. as special AddOns for the NFT-collectors.
-
AR Filter: Virtual Model Eyedigo.Muse
IMPRESSIONS - 1 MLN
UGC - 38,8k‘Get to know Eyedigo’- an AR Experience to place a virtual influencer, model or mascot everywhere you go in 360°.
-
AR Filter: Digital Headphones
IMPRESSIONS - 103k
UGC -2,5kNextGen Headphones w/ elf ears exclusively designed for the Electronic Beats NFT ‘METAMORPHOSIS’.
